Made in Asheville
Where Resilience Takes Root
We are creating an Appalachian docu-series capturing a pivotal moment in Asheville’s story, celebrating the people and traditions that make our culture extraordinary.
From master artisans to innovative entrepreneurs and grassroots organizers, each episode explores how Hurricane Helene’s recovery is shaping a new chapter for the region of Western North Carolina—strengthening resilience, deepening community bonds, and inspiring a renewed connection to the land that sustains us.
Why Now?
In the wake of Hurricane Helene, the potential impact of this series has grown immeasurably. The aim for our storytelling is a platform to foster community resilience, drive tourism, and inspire a renewed vision for Asheville’s future. By showcasing the artistry, innovation, and enduring beauty of the region, Made in Asheville will play a vital role in reinvigorating and rebuilding cultural identity.
Our Intentions
1 . Rebuild with Purpose
By sharing the stories of creators, businesses, farms and non-profits, we aim to inspire both residents and viewers nationwide to support local initiatives and contribute to rebuilding efforts.
2. Preserve Heritage
Celebrate the traditions of craftsmanship, storytelling, and sustainability that define the Appalachian spirit and anchor Asheville’s identity.
3. Foster Unity
Highlighting the shared values and collaborative spirit of our community will promote a deeper sense of cohesion and connection as we navigate this period of recovery.
Our Values
We are committed to celebrating the creative spirit of Western North Carolina through:
Storytelling as a Catalyst for Change: We believe in the power of storytelling to inspire, educate, and mobilize communities toward meaningful action.
Sustainability and Ethical Growth: We support sustainable development that honors Asheville’s natural beauty, creative economy, and cultural heritage.
Accessibility and Inclusion: We strive to make Made in Asheville accessible to all by amplifying diverse voices and ensuring representation across the creative and entrepreneurial landscape.
Community-Driven Collaboration: We prioritize deep engagement with local artists, businesses, and organizations, ensuring that our work reflects and benefits the people who make Asheville unique.
Our Impact Strategy
As a locally rooted production team, Made in Asheville is uniquely positioned to craft an authentic campaign that resonates deeply within the community and beyond. Through local partnerships and a dynamic outreach strategy, we will amplify our story across diverse media platforms, creating compelling, shareable content that highlights the interconnectedness of the organizations and individuals featured in the series. This approach fosters a strong sense of community pride and belonging for residents, tourists, and those who appreciate Asheville’s grassroots culture.
By collaborating with a diverse network of local artists, businesses, and nonprofits, Made in Asheville will generate meaningful sponsorships and promote sustained support for local creators and initiatives. Our goal is to create a lasting impact by celebrating Asheville’s resilient cultural identity, inspiring continued investment in the creative ecosystem, and fostering long-term revitalization.
Become a sponsor of Made in Asheville and see your business woven into the fabric of our series. You can also become an Executive Producer to honor a local business, artist, or nonprofit you love.
Lift Up Local Stories —
One Episode at a Time.
All Donations are Tax Deductible, Made Possible by the Mojo Foundation.